Compare every major Winston-Salem OOH operator (Lamar, Adams Outdoor, Kegerreis Outdoor, and transit and place-based specialists) on one neutral marketplace. See real inventory, transparent CPMs, and live availability across the Greensboro–High Point–Winston-Salem (Triad) DMA. No sales calls required.
Bulletins, posters, digital faces, transit, street furniture, wildposting, and place-based media across the Triad DMA: 1.7M+ residents across Forsyth, Guilford, and surrounding Piedmont Triad counties.
Winston-Salem supports a full mix of out-of-home formats across the Triad. Here's what you can book on AdQuick, with typical Winston-Salem price ranges so you can budget before you browse.
The workhorse of Winston-Salem outdoor advertising. Static bulletins (14' x 48') along I-40, I-85, and US-52 dominate freeway impressions, while posters (10'6" x 22'8") and junior posters (5' x 11') extend reach into neighborhood and secondary corridors. Vinyl production for a 14' x 48' bulletin runs $400–$650. Typical Winston-Salem pricing: $650–$1,100 per face / 4 weeks for posters; $1,200–$1,850 for bulletins.
Both Lamar and Adams operate growing digital networks along I-40, US-52, and key Triad arterials. Digital units rotate 6–8 advertisers per loop, support dayparting (breakfast / lunch / happy-hour creative), enable rapid creative swaps in hours not weeks, and pivot on weather and event triggers (Wake Forest snow days, ACC tournament wins, restaurant week). Typical Winston-Salem pricing: $1,500–$3,500 per face / 4 weeks for digital bulletins on premium corridors.
Buy Winston-Salem digital billboards the same way you buy display: by audience, by daypart, by impression. Many Winston-Salem digital boards are bookable programmatically through DSPs, with minimums starting as low as $500. Pay only for impressions you actually serve, with audience targeting against Triad commuters, Wake Forest students and faculty, Hanes Mall shoppers, or Innovation Quarter workers. Typical Winston-Salem pricing: $500 minimum on programmatic-eligible inventory.
Winston-Salem Transit Authority (WSTA) bus shelters, bus wraps, and interior cards; place-based screens at Hanes Mall, Truist Stadium (Winston-Salem Dash), and Wake Forest athletic venues; wildposting in the downtown Arts District and Innovation Quarter; and street furniture along Trade Street and Fourth Street. The long tail of Winston-Salem OOH for hyper-targeted reach without freeway-scale spend. Typical Winston-Salem pricing: $550–$1,200 for bus shelters; $2,200–$4,500 for full bus wraps; $3,500–$6,000 for 25-unit wildposting packs; $400–$1,800 for place-based.
Winston-Salem billboard advertising costs typically range from $650 to $1,850 per board per 4-week flight, depending on format, location, and inventory type. Below is a transparent breakdown of what advertisers actually pay across the Triad market in 2026.
| Format | Typical 4-Week Cost | Weekly Impressions | Best Use Case |
|---|---|---|---|
| Static Bulletin (14' x 48') | $1,200 – $1,850 | 150,000 – 400,000 | Highway dominance on I-40, I-85, US-52 |
| Digital Billboard (14' x 48') | $1,500 – $3,500 | 250,000 – 600,000 | Dayparted messaging, rapid creative swaps |
| Poster (10'6" x 22'8") | $650 – $1,100 | 80,000 – 180,000 | Neighborhood saturation, secondary roads |
| Junior Poster (5' x 11') | $450 – $850 | 40,000 – 90,000 | Hyper-local retail, urban targeting |
| Bus Shelter / Transit | $550 – $1,200 | 30,000 – 75,000 | Pedestrian + commuter dual exposure |
| Bus Wrap (Full) | $2,200 – $4,500 | 90,000 – 220,000 | Citywide mobile reach |
| Wildposting (25-unit pack) | $3,500 – $6,000 | Variable, high-frequency | Downtown, Innovation Quarter, college markets |
| Place-Based (Hanes Mall, gyms, bars) | $400 – $1,800 | Venue-dependent | Captive-audience targeting |
Three operators control most of the static and digital billboard inventory in Winston-Salem, supplemented by a handful of specialty vendors for transit, street furniture, and place-based media. AdQuick has direct relationships with all of them.
The largest single OOH operator in the Triad, with 1,200+ displays across the Greensboro–High Point–Winston-Salem DMA. Winston-Salem inventory skews toward premium digital bulletins along I-40 and US-52, plus extensive static poster networks in residential and secondary corridors. Lamar operates its own production and installation, compressing lead times to as little as 5–7 business days for new creative. Strengths: scale, digital network density, fast turnaround, programmatic-friendly inventory.
Adams expanded aggressively into the Winston-Salem market through a 2026 acquisition that significantly increased its digital footprint in North Carolina. Inventory is concentrated along I-40, I-85, and Highway 52, with a growing digital bulletin network and strong static positions in the urban core. Strengths: digital expansion, urban-core coverage, regional account service.
Operates as the legacy Triad specialist, with detailed DMA mapping and inventory across all three Triad cities. Portfolio includes some of the most established billboard positions along secondary corridors that newer entrants don't cover. Strengths: secondary-market depth, legacy positions, DMA-wide planning.
Winston-Salem Transit Authority (WSTA) inventory — bus shelters, bus wraps, interior cards — is sold through specialty contractors. Place-based inventory at Hanes Mall, Truist Stadium (Winston-Salem Dash), Wake Forest athletic venues, and downtown bars/restaurants is fragmented across smaller operators. AdQuick aggregates all of it.
Scattered across the Triad — Forsyth, Guilford, and surrounding Piedmont counties — with positions on secondary surface streets, small-format faces, and neighborhood inventory the majors don't own. Often the most cost-efficient impressions in the market. Watch-out: hard to find and book without a marketplace.
On AdQuick, you can filter by vendor, by format, or (usually smarter) by audience and corridor, and let the platform surface the best units across all of them.
AdQuick is the out-of-home advertising platform that lets you compare, plan, and buy across every Winston-Salem media owner — Lamar, Adams Outdoor, Kegerreis Outdoor, and the long tail of Triad independents — plus every programmatic DSP buying Winston-Salem digital faces. Static bulletins, posters, digital boards, transit, street furniture, wildposting, and programmatic DOOH in a single workflow.
Winston-Salem's geography concentrates traffic onto a small number of arterials, which makes corridor selection the single biggest driver of campaign performance. These are the highest-impression OOH zones in the market.
Digital out-of-home (DOOH) is the fastest-growing OOH category in Winston-Salem, with both Lamar and Adams expanding their digital networks along major corridors. Here's what digital and static deliver — and where each one wins.
AdQuick measures every Winston-Salem campaign with verified impression data from Geopath, and layers in foot-traffic attribution (mobile location data), geo-lift studies for web visits and search behavior, and direct conversions (promo codes, QR codes, landing pages) — so you can tie Triad OOH spend to real business outcomes.
Most advertisers spend 2–4 weeks RFP'ing vendors, comparing PDFs, and negotiating rates board by board. AdQuick compresses that to a single workflow — define goals, map audience to corridors, compare inventory side-by-side, book in one transaction, and measure results.
Filter by format, neighborhood, vendor, budget, or audience across every Triad operator in one search. Define your campaign goals — driving foot traffic to a Hanes Mall storefront, building awareness for a Triad-wide healthcare brand, recruiting talent into the Innovation Quarter — and let the platform surface matching inventory across Lamar, Adams, Kegerreis, transit, and place-based vendors.
Map your audience to corridors and see projected impressions, reach, frequency, and CPM in real time. A QSR launch needs Hanes Mall Boulevard and Peters Creek Parkway saturation. A B2B SaaS brand should over-index on I-40 Business near downtown and the Innovation Quarter. AdQuick's planning tools overlay your customer geography onto every available board — mix static and digital, freeway and surface street, downtown and suburb.
Book the full campaign in a single contract — instead of running parallel agreements with three operators. Upload creative once; AdQuick handles spec validation, vendor handoff, and proof-of-posting. Measurement ties Winston-Salem impressions to lift in foot traffic, web visits, and brand search — with live install photos, impression reports, and performance dashboards in one place.
The questions Triad advertisers ask most — pricing, vendors, formats, lead times, and measurement — answered straight.
Whether you need a single digital billboard on I-40, a Triad-wide static campaign across Forsyth and Guilford counties, or a programmatic DOOH buy targeting Innovation Quarter workers and Hanes Mall shoppers, AdQuick gives you every Winston-Salem OOH option in one place — with transparent pricing, real CPMs and impressions, one contract across every vendor, foot-traffic and geo-lift measurement built in, and fast launches (digital in days, static within two weeks).
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