AdQuick aggregates live inventory across Lamar, OUTFRONT Media, DDI Media, Robinson Outdoor, Bulldog Mobile Billboards, and every other operator working the St. Louis metro and Metro East Illinois, with transparent pricing, audience data, and attribution on every unit. Whether you're a St. Louis brand targeting commuters on I-70 and I-64 or a national advertiser entering the bi-state market, AdQuick replaces five separate sales calls with one workflow.
Bulletins, posters, digital faces, transit, mobile, airport, and alternative formats across the bi-state DMA: roughly 2.8 million people across Missouri and Metro East Illinois, the 22nd-largest media market in the U.S.
Bi-state geography, choke-point bridges, split permitting, and stadium-adjacent surfaces all shape how the metro buys.
St. Louis supports the full OOH stack. AdQuick has live availability and pricing across every format below.
Traditional billboards are the highest-reach OOH format in the St. Louis metro. Most premium inventory sits along I-70 (the airport and Earth City corridor), I-64 (the downtown and Clayton corridor), I-44 (the south county and Six Flags corridor), I-55 (the south side), and I-270 (the outer loop). Static (printed) bulletins are typically 14' × 48', delivering long-dwell impressions on highway approaches and bridges, best for sustained brand campaigns of 4 weeks or longer. 30-sheet posters (11' × 22') run on lower-speed arterials with strong neighborhood-level reach in the Central West End, Soulard, the Grove, U City, Maplewood, and the Metro East. Junior posters (8-sheets, 5' × 11') sit close to retail, ideal for QSR, CPG, and neighborhood services. Typical St. Louis pricing: $1,800–$6,000 per 4-week flight for static highway bulletins; $600–$1,800 for 30-sheet posters.
Digital is the fastest-growing OOH segment in the St. Louis market. 14' × 48' LED faces rotate 6–8 advertisers in an 8-second loop along I-64, I-70, I-270, and the major suburban arterials. Day-parted creative, sub-48-hour creative changes, and same-day swaps make these the most flexible format in the metro. Beyond highway digital, DOOH inventory includes digital street furniture in downtown, the CWE, and Clayton; place-based digital screens in gyms, bars, restaurants, gas station toppers, and elevators (Captivate, GSTV, Atmosphere); and stadium-adjacent digital around Busch Stadium, Enterprise Center, and CITYPARK. Typical St. Louis pricing: $2,500–$8,000 per 4-week flight on highway digital faces; premium I-64, I-70, and I-270 boards sit at the top.
Buy St. Louis digital inventory by audience and daypart, all connected to AdQuick. Target bi-state commuters on the Poplar Street Bridge, sports fans heading to Busch Stadium or CITYPARK, downtown office workers, or suburban shoppers in Chesterfield and Belleville, and only pay for impressions you actually serve. Programmatic DOOH on AdQuick can go live the same day with no minimums. Typical St. Louis pricing: $4–$20 CPM, depending on audience segment and inventory mix.
Bi-State Development operates MetroBus and MetroLink (light rail) across both states, with full bus wraps, kings, queens, tail signs, MetroLink interior and exterior placements, transit shelter posters in downtown, the CWE, and along Delmar, plus station dominations at Civic Center, 8th & Pine, and Forest Park–DeBaliviere. Mobile billboards are unusually well-developed in St. Louis: Bulldog Mobile Billboards and other regional truck operators run scheduled routes through downtown, the CWE, Clayton, and event venues, strong for Cardinals/Blues/CITY SC game-day activations, event marketing around Enterprise Center, the Dome, and the Muny, conquest campaigns, and short-burst launches. STL Lambert sells concourse dioramas, baggage claim back-lits, charging stations, and digital dominations through a master concessionaire, reaching high-income frequent travelers, strong for B2B, financial services, healthcare, and tourism. Alternative inventory includes rideshare wraps (Carvertise), wildposting in the Loop, the Grove, Cherokee Street, and Washington Avenue, wallscapes and murals downtown and in the Grove, projections and experiential activations, and stadium/venue takeovers. Typical St. Louis pricing: $350–$1,000 per bus king/queen; $2,500–$7,000 for full wraps; $2,000–$12,000+ per airport unit; $2,500–$5,000/week for mobile billboard routes.
A note on the "from $10/day" pricing you'll see on some marketplaces: those rates typically apply to a single off-peak digital share on a low-traffic board, prorated across a long flight. They're real, but they're a floor, not what most advertisers actually pay. Here are the ranges based on live AdQuick transactions in the St. Louis metro.
| Format | Typical 4-week cost (per unit) | Notes |
|---|---|---|
| Highway digital billboard (14' × 48') | $2,500 – $8,000 | Premium I-64, I-70, and I-270 faces sit at the top |
| Static highway bulletin (14' × 48') | $1,800 – $6,000 | Lower CPM than digital for sustained presence |
| 30-sheet poster | $600 – $1,800 | Strong neighborhood reach at low cost per unit |
| Bus king/queen | $350 – $1,000 | Per bus; scale via fleet packages |
| Full bus wrap | $2,500 – $7,000 | Production + install adds $2,500 – $5,000 |
| Transit shelter poster | $400 – $1,200 | Per face; downtown and CWE command premium |
| Lambert (STL) airport unit | $2,000 – $12,000+ | Varies by concourse and format |
| Mobile billboard truck (full route) | $2,500 – $5,000 / week | Includes routing through high-density zones |
| Wildposting (50-poster minimum) | $1,800 – $4,500 | Bonded operators; 2-week typical flight |
| Rideshare wrap (per vehicle) | $350 – $800 | Per car per 4 weeks |
| Programmatic DOOH | $4 – $20 CPM | Audience-based buying, no minimums on AdQuick |
A St. Louis campaign with meaningful metro-wide reach typically starts around $10,000 – $20,000 for a 4-week flight combining 3–5 billboard faces and supporting digital. Heavier campaigns running 8–12 weeks across billboards, transit, mobile, and digital generally land between $40,000 and $200,000.
St. Louis is served by national billboard operators, strong regional independents, and specialty OOH vendors. AdQuick aggregates inventory from all of them in one place. Buying directly from any single one limits you to their faces.
Largest billboard footprint in the bi-state metro, including substantial Metro East Illinois coverage. Highway bulletins, digital billboards, posters, and airport-adjacent inventory. Watch-out: premium pricing on flagship faces.
Second-largest billboard operator with major highway and transit presence. Bulletins, digital, and transit inventory through a Bi-State Development partnership for select MetroBus and MetroLink placements. Watch-out: select-coverage gaps on the Illinois side.
Dominant regional independent with a strong Metro East Illinois and I-70 corridor footprint. Static and digital bulletins with competitive Illinois-side pricing. Watch-out: smaller national-account footprint.
South county, Jefferson County, and the Imperial corridor. Independent operator with flexible terms and strong south-metro coverage. Watch-out: lighter inventory north of downtown.
Leading mobile billboard truck operator running scheduled routes across the metro. Strong for game-day, event, and conquest campaigns around Busch Stadium, Enterprise Center, CITYPARK, the Dome, and the Muny. Watch-out: route-based, not static placement.
All MetroBus and MetroLink inventory across Missouri and Illinois. Bus wraps, kings, queens, station dominations, and transit shelter posters. Sold through authorized partners. Watch-out: production lead times for full wraps.
Street-level posters, snipes, and alternative placements in the Loop, the Grove, Cherokee Street, and Washington Avenue. Bonded local operators with 2-week typical flights and 50-poster minimums. Watch-out: limited measurement compared to traditional OOH.
Citywide digital screens in elevators, gas stations, bars, restaurants, and gyms. Strong for daypart-targeted reach against captive audiences, layered on top of highway and transit. Watch-out: dwell time varies by venue.
Geo-targeted rideshare wraps moving through neighborhoods that billboards can't reach. Strong for hyper-local campaigns in the CWE, Clayton, downtown, and Metro East. Watch-out: per-vehicle pricing means scale equals spend.
AdQuick shows you everything available across all of them, with apples-to-apples pricing and audience data, so you build the right plan instead of the most-convenient plan.
AdQuick is the out-of-home advertising platform that lets you compare, plan, and buy across every St. Louis media owner (Lamar, OUTFRONT, DDI Media, Robinson Outdoor, Bulldog Mobile Billboards, Bi-State Development resellers, and every other operator in the bi-state metro), plus every programmatic DSP buying St. Louis digital faces. Static bulletins, posters, digital boards, transit, mobile, airport, wallscapes, and programmatic DOOH in a single workflow.
Where you place matters more than how much you spend. These are the high-value corridors in the St. Louis metro.
Real numbers, not marketing copy.
Industry-standard reach and frequency come from Geopath, which provides impression counts on every measured OOH unit in the U.S. AdQuick adds mobile-device attribution to tie OOH exposure to web visits, store visits, and downstream conversion, by unit, by format, and by week.
Most St. Louis campaigns go from first search to confirmed booking in under a week. Programmatic DOOH campaigns can launch the same day.
Tell us your goal and budget (awareness, foot traffic, app installs, or event drive), then filter live inventory by format, corridor, neighborhood, demographics, daily impressions, and price across every St. Louis operator. Drop pins on the AdQuick map to build a plan.
Every unit shows reach, frequency, demographic composition, and (for digital) mobile attribution. Mix static and digital, freeway and surface street, downtown and suburb, Missouri and Illinois, and let the platform surface the best units for your audience and budget.
Buy across multiple vendors with one purchase order, one invoice, one creative spec sheet, and one point of contact. AdQuick handles spec validation, vendor handoff, and proof-of-posting, then ties OOH exposure to web visits, app installs, store visits, and sales lift, by unit, format, and week.
The questions St. Louis advertisers ask most: pricing, vendors, the Illinois side, formats, lead times, regulations, and measurement, answered straight.
Stop chasing five vendors for quotes. AdQuick shows you live St. Louis inventory, transparent pricing, and audience data across every major OOH operator in the bi-state metro (billboards, digital, transit, mobile, airport, and alternative formats) in one platform.
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