AdQuick is the largest marketplace for out-of-home (OOH) advertising in the United States, with live inventory from every major media owner operating in Lexington-Fayette — Lamar, OUTFRONT, Lextran, and a layer of regional independents. Real pricing, real availability, every format, in one search. No sales calls required.
Static and digital bulletins, posters, programmatic DOOH, transit, street furniture, wallscapes, and place-based screens across Lexington and Fayette County: ~520,000 people anchoring the Bluegrass region.
Lexington-Fayette supports a wider mix of OOH formats than the typical Kentucky market, and the right plan usually combines two or three. Here's what you can book on AdQuick, with typical Lexington-Fayette price ranges so you can budget before you browse.
Traditional 14×48 bulletins and 10×30 posters remain the workhorse of the Lexington-Fayette OOH market. You'll find them along New Circle Road, Winchester Road, Versailles Road, Newtown Pike, and the I-64/I-75 interchange. Digital billboards (DOOH) — typically 14×48 LED faces — are concentrated on the highest-traffic corridors and rotate eight-second spots in a six- or eight-advertiser loop. Best for brand awareness, broad-reach campaigns, retail and QSR storefront drivers, political and event advertising. Typical Lexington pricing: $1,500–$4,000 per 4-week flight for static bulletins; $2,500–$6,500 for digital bulletins.
Beyond highway-scale digital bulletins, Lexington-Fayette has growing inventory in programmatic DOOH: screens in gas stations, c-stores, gyms, restaurants, and office lobbies that can be bought by impression rather than by month. Programmatic DOOH lets you run dayparted, geofenced, and audience-targeted creative — useful for performance-marketing teams who want OOH to look more like digital. Best for audience-targeted campaigns, short flights, A/B creative testing, brands already running programmatic display. Typical Lexington pricing: $5–$15 CPM, bought by impression, not by month.
Lextran, Lexington's public transit system, offers bus king kongs, queen sizes, tail panels, full bus wraps, and interior cards across its 28 fixed routes. The system concentrates around UK, downtown, and major retail corridors — making it especially effective for B2C, education, healthcare, and public-service messaging. Rideshare and taxi-top advertising are also available through national networks operating in the market. Best for downtown and campus reach, healthcare and university recruitment, public-service announcements, lower-budget always-on campaigns. Typical Lexington pricing: $400–$900 per bus / 4 weeks; multi-bus packages reduce per-unit cost.
Bus shelters, benches, and transit kiosks along Lextran routes deliver pedestrian-level impressions in walkable areas — downtown, the UK campus edge, the Distillery District, and along Nicholasville Road retail. Downtown Lexington also supports wallscape murals and wildposting around Jefferson Street, the Distillery District, and the UK campus — used by lifestyle, bourbon, music, and challenger brands. Place-based screens reach captive audiences at Rupp Arena, Kroger Field, the Kentucky Horse Park, Keeneland, Fayette Mall, the Summit at Fritz Farm, and select fitness, healthcare, and hospitality venues. Typical Lexington pricing: $700–$1,300 per shelter / 4 weeks; $5,000–$15,000+ for wallscapes.
OOH pricing in Lexington-Fayette varies by format, location, duration, and the specific media owner. The ranges below reflect AdQuick's live marketplace data for the Lexington-Fayette metro and should be treated as planning estimates — actual quotes depend on availability and flight dates.
| Format | Typical 4-Week Cost | Notes |
|---|---|---|
| Static billboard (14×48 bulletin) | $1,500 – $4,000 | Premium corridors (New Circle Road, I-64/I-75) sit at the top of the range |
| Digital billboard (14×48 LED) | $2,500 – $6,500 | Priced per share-of-voice in an 8-spot rotation |
| 30-sheet poster | $600 – $1,400 | Smaller faces, secondary roads |
| Bus king kong / queen | $400 – $900 per bus | Multi-bus packages reduce per-unit cost |
| Bus shelter | $700 – $1,300 | Pedestrian-heavy locations command a premium |
| Wallscape | $5,000 – $15,000+ | Highly location-dependent; downtown faces top the range |
| Programmatic DOOH | $5 – $15 CPM | Bought by impression, not by month |
The Lexington-Fayette OOH market is dominated by a handful of national and regional media owners, with a growing layer of programmatic and place-based networks. No single vendor covers the whole metro — this is exactly why a marketplace beats going direct.
The largest billboard owner in the market, with extensive static and digital inventory along all major corridors. Headquartered regionally with a Lexington office. Watch-out: premium pricing on flagship faces along New Circle Road and the I-64/I-75 corridor.
National operator with select Lexington-Fayette inventory, particularly on interstate-adjacent positions along I-64 and I-75. Watch-out: lighter footprint inside New Circle Road than Lamar.
The exclusive operator for bus, shelter, and transit advertising on Lexington's public transit system. 28 fixed routes concentrated around UK, downtown, and major retail corridors. Best route to pedestrian-level and campus-adjacent audiences.
A number of smaller media owners control specific corridors, wallscape positions, and place-based inventory across Fayette County. Hyper-local placements, often the best CPMs in the market. Watch-out: hard to find and book without a marketplace.
Vistar Media, Broadsign, and other SSPs aggregate Lexington-Fayette digital inventory for programmatic buying — screens in gas stations, gyms, restaurants, office lobbies, and place-based venues. Bought by impression with audience targeting.
On AdQuick, you can filter by vendor, by format, or (usually smarter) by audience and corridor, and let the platform surface the best units across all of them. If a shelter on Nicholasville Road outperforms a billboard on New Circle Road for your audience, you'll see that in the data.
AdQuick is the out-of-home advertising platform that lets you compare, plan, and buy across every Lexington-Fayette media owner — Lamar, OUTFRONT, Lextran, and the regional independents controlling wallscape, place-based, and corridor-specific inventory — plus every programmatic DSP buying Lexington-Fayette digital faces. Static bulletins, posters, digital boards, transit, street furniture, wallscapes, and programmatic DOOH in a single workflow.
Lexington-Fayette concentrates impressions on a small, predictable road network anchored by the New Circle Road loop and the I-64/I-75 interchange. Inventory is heaviest in these corridors:
Real numbers, not marketing copy.
OOH impressions in Lexington-Fayette are measured against Geopath audience data — the industry standard, which combines mobile location data, traffic counts, and demographic modeling. AdQuick layers attribution on top: foot-traffic lift, brand-lift surveys, web-visit attribution, and store-visit measurement, all tied to your specific Lexington-Fayette campaign.
Outdoor advertising in Lexington-Fayette is regulated at three levels, and any media owner you work with should already hold the relevant permits. Still, it's worth understanding the framework — especially if you're planning a wallscape, on-premise sign, or non-standard placement.
The Lexington-Fayette Urban County Government merged city and county governments in 1974, which means a single jurisdiction governs sign regulation across all of Fayette County. The LFUCG Division of Planning and the Division of Building Inspection oversee:
The KYTC Division of Maintenance, Outdoor Advertising Section enforces the Kentucky Billboard Act (KRS Chapter 177) for any sign visible from an interstate or federal-aid primary highway. This covers most billboards on I-64, I-75, US-60, US-27, US-25, and US-68 within Fayette County. State permits are required for new construction, modification, or relocation of any regulated sign.
Federal standards under the Highway Beautification Act of 1965 set the floor for state and local regulation along the interstate and primary highway system. In practice, this is the framework KYTC enforces on Fayette County's interstate-adjacent inventory.
Bottom line for advertisers: If you're buying advertising space on an existing billboard, transit unit, or shelter, the media owner is responsible for compliance. If you're planning anything custom — a wallscape, a temporary installation, a non-standard activation — confirm permitting with your media partner before committing to creative production.
The traditional way to buy OOH involves calling three or four media reps, waiting on PDF rate cards, and stitching together a plan in a spreadsheet. AdQuick is built to skip that — most Lexington-Fayette campaigns go from first search to confirmed booking in under a week.
Open the Lexington-Fayette market page to see every available unit on a map, with pricing, traffic counts, and photos. Filter by format, neighborhood, vendor, budget, or audience — billboards on Man o' War, shelters near UK, programmatic DOOH within a 2-mile radius of your store. Lamar, OUTFRONT, Lextran, and the regional independents in one search.
Add units to a campaign, see projected impressions, reach, frequency, and CPM in real time, and adjust until the numbers work. Mix static and digital, freeway and surface street, downtown and suburb — and let the platform surface the best units for your audience and budget.
One contract covers every unit across every vendor. AdQuick handles creative trafficking, spec validation, vendor handoff, and proof-of-posting. You get a single invoice and a single dashboard — live install photos, impression reports, and performance attribution (foot traffic, brand lift, web visits, in-store sales) the same way you'd measure any other channel.
The questions Lexington advertisers ask most — pricing, vendors, formats, permits, lead times, and measurement — answered straight.
Whether you're advertising a Lexington restaurant opening, a UK-targeted recruitment campaign, a statewide brand push, or a national rollout that includes Kentucky, AdQuick gives you the inventory, the data, and the platform to plan it in hours instead of weeks. Questions about a specific corridor, format, or campaign? AdQuick's local market specialists know Lexington-Fayette inventory unit-by-unit and can build a plan against your budget and audience.
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