Compare every major Detroit OOH operator (Lamar, OUTFRONT, Adams Outdoor, International Outdoor, and 100+ independents) on one neutral marketplace. See real inventory, transparent CPMs, and live availability across Metro Detroit. No sales calls required.
Bulletins, posters, digital faces, transit, street furniture, and wallscapes across the Detroit DMA: 4.3M people across Wayne, Oakland, Macomb, Washtenaw, and Livingston counties.
Detroit is one of the most format-diverse OOH markets in the Midwest. Here's what you can book on AdQuick, with typical Detroit price ranges so you can budget before you browse.
The workhorse of Detroit outdoor advertising. Static billboards along I-75, I-94, I-96, M-10 (Lodge Freeway), and I-696 reach commuters at scale. Bulletins (14' × 48') drive the highest impressions, and posters (10'6" × 22'10") offer broader geographic coverage at a lower entry price. Typical Detroit pricing: $1,500–$8,000 per 4-week flight for posters; $3,500–$25,000+ for bulletins, depending on traffic volume and proximity to downtown.
Detroit has hundreds of digital billboard faces, concentrated along major freeways, Woodward Avenue, Gratiot Avenue, and the Telegraph Road corridor. Digital units rotate 6–8 creatives in a loop: lower minimum spend, faster creative turnaround (no vinyl printing), and the ability to daypart or swap creative mid-flight. Typical Detroit pricing: $1,200–$6,000 per 4-week share-of-voice flight on most digital units; premium downtown faces run higher.
Buy Detroit digital billboards the same way you buy display: by audience, by daypart, by impression. AdQuick's programmatic DOOH integration lets you target Detroit commuters, sports fans heading to Comerica Park or Ford Field, suburban shoppers in Troy and Novi, or downtown office workers, and only pay for impressions you actually serve. Typical Detroit pricing: $4–$12 CPM, depending on audience segment and inventory mix.
Buses, bus shelters, and rail stops across DDOT and SMART systems: strong for reaching Detroit residents, Wayne State students, and downtown commuters who don't drive in. Bus shelters in Midtown, Corktown, and downtown; large-format wallscapes in the Central Business District and on key Woodward Avenue buildings. Plus place-based and alternative OOH (gas station toppers, gym networks, bar and restaurant placements, college campuses), the long tail of Detroit OOH for hyper-targeted reach without freeway-scale spend.
This is the question every Detroit advertiser asks first, and the question almost no operator page answers honestly. Here's a straight answer.
| Format | Low end | Mid-market | Premium |
|---|---|---|---|
| Static poster (10'6" × 22'10") | $1,500 | $2,500–$4,000 | $5,000–$8,000 |
| Static bulletin (14' × 48') | $3,500 | $6,000–$12,000 | $15,000–$25,000+ |
| Digital billboard (share of voice) | $1,200 | $2,500–$4,500 | $5,000–$8,000 |
| Bus shelter | $900 | $1,400–$2,200 | $2,800–$4,000 |
| Wallscape (downtown) | $8,000 | $15,000–$25,000 | $30,000–$60,000+ |
| Programmatic DOOH (CPM) | $4 | $6–$9 | $10–$12 |
Detroit's OOH inventory is split across a handful of major operators plus a long tail of independents. Each owns different corridors, and no single vendor covers the whole metro. This is exactly why a marketplace beats going direct.
Largest static and digital footprint in Metro Detroit; strong on I-75, I-94, and outer-ring suburbs. Scale, digital network, and geographic reach extending into Ann Arbor and Toledo. Watch-out: premium pricing on flagship faces.
Strong downtown and transit presence; significant digital inventory on M-10 and Woodward Avenue. Downtown coverage, transit integration, and premium digital faces. Watch-out: limited in some outer suburbs.
Concentrated in Ann Arbor, Lansing, and western Metro Detroit. Strong in college-town and west-metro corridors. Watch-out: lighter coverage in the urban core.
Detroit-headquartered independent; metro-focused static and digital inventory. Local expertise and competitive pricing on mid-tier faces. Watch-out: smaller total inventory than national operators.
Scattered across the metro (Pontiac, Dearborn, Warren, Sterling Heights). Hyper-local placements, often the best CPMs in the market. Watch-out: hard to find and book without a marketplace.
On AdQuick, you can filter by vendor, by format, or (usually smarter) by audience and corridor, and let the platform surface the best units across all of them.
AdQuick is the out-of-home advertising platform that lets you compare, plan, and buy across every Detroit media owner — Lamar, OUTFRONT, Adams Outdoor, International Outdoor, and 50+ independents — plus every programmatic DSP buying Detroit digital faces. Static bulletins, posters, digital boards, transit, street furniture, wallscapes, and programmatic DOOH in a single workflow.
The Detroit DMA covers Wayne, Oakland, Macomb, Washtenaw, and Livingston counties, plus parts of Monroe and St. Clair — roughly 4.3 million people. Inventory is heaviest in these corridors:
Real numbers, not marketing copy.
AdQuick measures every campaign with verified impression data from Geopath, plus optional add-ons for foot-traffic attribution, brand lift, and website-visit lift via mobile location data.
Most Detroit campaigns go from first search to confirmed booking in under a week. Programmatic DOOH campaigns can launch the same day.
Filter by format, neighborhood, vendor, budget, or audience. Bulletins, posters, digital faces, transit, street furniture, and wallscapes across the Detroit DMA — Lamar, OUTFRONT, Adams Outdoor, International Outdoor, and 50+ independents in one search.
Add units to a cart; see projected impressions, reach, frequency, and CPM in real time. Mix static and digital, freeway and surface street, downtown and suburb — and let the platform surface the best units for your audience and budget.
One contract covers every unit across every vendor. Upload creative once — AdQuick handles spec validation, vendor handoff, and proof-of-posting. Track your campaign with live install photos, impression reports, and performance dashboards in one place.
The questions Detroit advertisers ask most — pricing, vendors, formats, lead times, and measurement — answered straight.
Whether you need a single digital billboard on Woodward, a 20-unit freeway campaign across the Detroit DMA, or a programmatic DOOH buy targeting downtown commuters, AdQuick gives you every Detroit OOH option in one place — with transparent pricing and no sales-call gauntlet.
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