TL;DR
- Top OOH-spending industries include tech, legal services, hospitality, QSR, retail, automotive, and entertainment
- DTC and digitally native brands are among the fastest-growing OOH advertisers
- Over 25% of the top 100 OOH spenders are tech or direct-to-consumer companies
- AdQuick helps brands in any industry plan, buy, and measure OOH campaigns
The industries that benefit most from outdoor advertising tend to be the ones already spending the most on it.
According to the OAAA's 2024 revenue data, legal services, hospitality, quick-service restaurants, retail, automotive, and entertainment are consistently among the top OOH categories. Tech and DTC brands are also surging, and more than 25% of the top 100 OOH spenders in 2024 were technology or direct-to-consumer companies, including names like Apple, Amazon, Netflix, DoorDash, and Uber.
That mix makes sense. OOH works especially well for businesses that need geographic targeting (like restaurants, retail, and real estate), broad awareness (like entertainment and tech launches), or a physical presence to complement digital campaigns.
With AdQuick, brands across any industry can identify high-performing markets, compare formats, and measure how OOH drives real-world results, whether the goal is foot traffic, app installs, or brand lift.
Key Takeaways:
- Legal, hospitality, QSR, retail, and entertainment are among the highest-spending OOH categories
- Tech and DTC brands are the fastest-growing segment of OOH advertisers
- AdQuick helps brands in any industry find the right OOH strategy and measure outcomes